SALES PROMOTION: HOW TO CREATE AND IMPLEMENT CAMPAIGNS THAT REALLY WORK Julian Cummins

ISBN: 9781850918431

Published:

Paperback

160 pages


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SALES PROMOTION: HOW TO CREATE AND IMPLEMENT CAMPAIGNS THAT REALLY WORK  by  Julian Cummins

SALES PROMOTION: HOW TO CREATE AND IMPLEMENT CAMPAIGNS THAT REALLY WORK by Julian Cummins
| Paperback | PDF, EPUB, FB2, DjVu, AUDIO, mp3, RTF | 160 pages | ISBN: 9781850918431 | 9.38 Mb

This book reveals the changing face of our industry and shows the importance of first principles combined with practical advice. Sales Promotion is essential reading for any practitioner. --Edwin Mutton, Director General, Institute of SalesMoreThis book reveals the changing face of our industry and shows the importance of first principles combined with practical advice. Sales Promotion is essential reading for any practitioner. --Edwin Mutton, Director General, Institute of Sales Promotion



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